Monday, March 30, 2015

Last week, I conducted a focus group using BASIS students ages 14 - 17 to gauge what interests teens and to assess their knowledge of sexual health. I got the idea when I met with staff members from the Pima Health Department, and they graciously provided numerous resources on how to conduct a focus group. Everything is scripted - I had to write disclosure forms, questionnaires, my introduction and discussion topics, and my methodology beforehand. I asked them questions such as "Why do young adults take sexual risks?" and "As teenagers, what concerns do you have about acquiring birth control or family planning services?" For the most part, it seems like for young adults, the burden of pre-planning, interrupting spontaneity and social pressure result in dangerous sexual practices. Furthermore, there exists a barrier between teens and parents when it comes to discussing sexual health. The participants of the focus group report having difficulty talking to their parents about sex, often because of how awkward it tends to be and because of a difference in religious beliefs and parent ideology. Consequentially, confidentiality and accessibility are important for young adults. I also compiled a slideshow of different website designs, specifically Bedsider, Scarleteen, StayTeen, Planned Parenthood, Teen Outreach Pregnancy Center and the Pima County Department website for young adult sexual health. Unsurprisingly, it turns out that teens do not enjoy being the objects of pandering! For websites specifically targeted towards teens (i.e. Scarleteen and StayTeen), the participants of the focus group noted that the colors were too bright and that the design was generally too childish and belittling. It makes me wonder if the people who designed the websites even asked their target demographic if their website was appealing. Most members of the focus group liked the designs of Bedsider and Planned Parenthood the most due to their calming color schemes and accessible layouts. Additionally, I showed them sample articles about the implant from Bedsider, Scarleteen, StayTeen and Planned Parenthood with the logos removed. I asked them to assess the tone and content of the articles. Their least favorite article was from Bedsider, which they remarked was too much like a "teen mag." Scarleteen's content was too dense and inaccessible, while StayTeen's information was too concise. Again, Planned Parenthood was a fan favorite.

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